Here’s a word for you. Preproduction

Questions you may want to ask before planning a site redesign/build:

1. Do you really need to re-do your site?
2. Does your company have a site that has been up for a few years
3. because everyone said it was the thing to do?
4. Has it really done anything for you or has it just been dormant?
5. What have you expected from your site?
6. Has it lived up to your expectations?
7. What do you wish it would do?
8. Does your web presence encourage any interactive response from the visitor or is it a one-way street?
9. Would it make any sense to see if your web presence could really become a positive contributor to your bottom line?
10. Can you afford to ignore any possible source of positive results to your bottom line?
11. Have you thought about what range of budget would make sense for you?
12. Would placing audio or video clips make the experience any richer for your visitor?
13. Is your site sticky?

Website strategy for planning for new site design/build:

Some things you may want to think about:

1. Who are you aiming to reach?
2. What do you want your visitors to feel and think and do when they get to your home page?
3. What keywords/metatags best represent what you do?
4. Ease of navigation. Does your site invite people to dig deeper?
5. E-commerce. Do you need it? Do you sell many different products?
6. Content. How much? What structure?
7. Search. Do you “get found” on the web? Do you wonder about the people that tell you you can be the top listing in 3 months?
8. Tracking. Do you have a process in place to track where and when your visitors come from, where they land, and what they looked at?
9. Security. Why worry? What is https, SSL?
10. Terms of use & Privacy Policy. Why have it?

If you are asking these questions, you are on the right path. Maybe we can ask a few more and help you to make sense of the answers you get.

If this approach feels like a good fit, call us. You must be here for a reason.
(248) 593-6037